Digital marketing presents tangible ways to measure ROI through impressive data, brings more cost-effective strategies to the table, and allows for a more specific target audience range compared to traditional marketing.
There’s no question that it is slowly but surely taking center stage in the marketing arena.
But will it replace traditional marketing in its entirety? Here are four reasons why it’s very possible.
More specific targeting
Taking into account traditional methods are more intrusive, digital strategies allow brands to connect and refine their target audience.
Think about it: Are you more likely to find a relevant ad in the newspaper going to everyone in your neighborhood, or on your Facebook feed based on a particular search you just conducted?
Digital marketing has established opportunities to create ads so specific based on online data that traditional marketing approaches will never be able to touch.
Essentially, inbound marketing is a strategy that brings clients in, whereas outbound efforts focus outward and use old school methods that tend to push out their product or service to prospects – whether a prospect is ready or not.
Inbound is focused entirely on providing value, further refining the audience and catering directly to customer needs. With an inbound approach, prospects are more likely to opt-in based on their interest, instead of outbound methods that may not attract a company’s ideal target in the first place.
It’s more resourceful
Think about how much time and money traditional marketing approaches can exert. Traditional, promotional mail gets extremely expensive, while so much of it gets thrown away.
Cold calling leads take extensive time not only to call, but also to document, and typically has an extremely low ROI – or return on investment – compared to generating inbound leads based on interest. Digital efforts are resourceful and can be very quickly adapted at the click of a mouse, whereas traditional methods such as print can’t be modified quite so easily.
With digital marketing being, well, digital, everything is trackable and measurable. From clicks to time spent online, digital approaches make it easier than ever to monitor customer behavior and adjust according to that insight.
Whereas traditional efforts can be difficult to monitor and track, digital tactics allow for analytics that demonstrate when sales were made and where leads were driven. Such data makes it easier than ever for marketers to prove their indispensability.
Though traditional marketing won’t disappear overnight, it may with a generation. Knowing Generation Z and future generations will never know a world that isn’t digital, one may wonder if traditional methods will begin to significantly decrease in the years to come.