John Westercamp for Attorney General
Branding |Content Marketing | Political Strategy | Paid Advertising | Social Media Video
John Wester camp needed an aggressive digital and traditional communications strategy for Indiana’s Attorney General convention.
We focused on targeting convention delegates with direct mail, Facebook ads, and display ads. Due to the timing of the election and the COVID19 pandemic, the Republican Party had to host their convention for the first time in history with a statewide broadcast. In conjunction with Cone Creatives and BH x Creative, we produced all digital ads and the convention speech for John Westercamp for Attorney General.
Key Performance Indicators: Cost per click: $0.12 Social media ads: 2 million people reached
Display ads: 200,000 impressions Media: Bloomberg, Associated Press, Indianapolis Star