The days are long gone since you could say, “It must be true – I read it on the internet.” You cannot assume that just because a person or brand appears to have a ton of followers on Instagram that…
Four Tips to Best Determine Social Media Performance
If you’re going to invest time in managing a social media presence for your brand or business, it’s crucial to also measure and track your performance. But where do you start? While there’s no one-size-fits-all method, you can certainly find…
How to Keep Up with the Latest Social Media Trends
Social media is ever-changing. It’s not uncommon to feel overwhelmed by the sheer thought of trying to keep up with the never-ending updates, announcements, and shifts as they occur. While there’s no arguing that it can be daunting, it doesn’t…
Landing the Right Influencers for Your Brand
Love it or hate it, the use of influencers in social media marketing is here to stay. Spam or “fake” influencers aside, this method of marketing can be extremely valuable for brands, helping to extend their reach, build rapport with…
3 Tricks to Earning Higher Engagement on Social Media
While interactive content has been around for a while, it’s only recently begun to really gain serious traction among marketers. In a world that used to revolve around static copy, interactive elements can at first seem a little intimidating. Beat…
4 Tactics to Increase Website Traffic from Social Media
Ask any business executive what they’d like most in the world, and they’ll probably say “more customers.” For online businesses, realizing this dream typically happens through generating more website traffic. There are plenty of marketing strategies that can be implemented…