Love it or hate it, the use of influencers in social media marketing is here to stay. Spam or “fake” influencers aside, this method of marketing can be extremely valuable…

Social media is ever-changing. It’s not uncommon to feel overwhelmed by the sheer thought of trying to keep up with the never-ending updates, announcements, and shifts as they occur. While…

If you’re going to invest time in managing a social media presence for your brand or business, it’s crucial to also measure and track your performance. But where do you…

The days are long gone since you could say, “It must be true – I read it on the internet.” You cannot assume that just because a person or brand…

If you’ve taken the time to create a great Instagram Story, there’s nothing worse than knowing that in just 24 short hours, all of that hard work will be gone…