While interactive content has been around for a while, it’s only recently begun to really gain serious traction among marketers. In a world that used to revolve around static copy, interactive elements can at first seem a little intimidating.
Beat the intimidation factor by trying out these 3 interactive content strategies to engage your audience on social media:
Ask Questions
It is human nature to want to think things through and hear the opinions of others. But even more so, people want others to know what they think. This is what makes posing questions on social media so likely to garner engagement.
Stay clear from lackluster questions that only require one-word answers or inquiries about people’s day. Instead, ensure the questions you are posing are intriguing and thought-provoking. If your followers won’t be interested in the answers, it likely isn’t going to deliver the results you’re looking for.
Unsure of where to start?
Try creating a quiz or a poll to get started. These options will provide your audience with an opportunity to voice their opinions, see how they compare to others, and potentially best of all, provide you with fresh insights into what interests them and will get them to respond better to your product or service in the future.
Encourage Expression
Social and mobile have collided, making the ubiquitous smartphone a personal expression machine. Smartphone apps enable people to express themselves every which way, and so they do. Take advantage of this use by encouraging user-generated content for your brand. Here’s how to get started:
Use hashtags! Whether you want enhanced trackability or easy social sharing, hashtags are the answer. The hashtag is an easy (and popular) way for like-minded people to connect. When posting your content, do a little hashtag research to combine popular, on-brand phrases to get the most eyes. Then, hit the “#” and invite followers to jump in and keep the conversation going.
Conduct media upload contests. Many social media fans adore Instagram and Facebook contests and are especially engaged in the types that involve sharing original photos and videos. Contests may call for other forms of self-expression as well, such as recipes, recordings, illustrations, poems, essays, and more.
Highlight customers, partners, and employees. If applicable, consider creating advocacy programs featuring customers, partners, and employees to catalyze your community, amplify your voice, and engage newcomers by giving them a platform to express themselves.
Be Useful
Engagement and utility are close friends on the web today.
Savvy brands put utility at the forefront of their content marketing programs. Useful content created to engage prospective customers could include tools, blog posts, video, infographics, downloadable guides, mini-courses, helpful email sequences, webinars, and much more.
It’s no surprise that if your brand is interested in obtaining more clicks that providing click-worthy posts will help to increase numbers. Not only will the target audience appreciate having access to this type of content, but it has the ability to generate invaluable insights into your audience and how you can best serve them.
